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Articles

Discover Regenerative Farm Stays: A New Era of Authentic Hospitality

At Rawness, we believe travel should reconnect you with nature, community, and the essence of living simply yet deeply. Regenerative Farm Stays represent an exciting evolution in hospitality, blending the rustic charm of rural life with modern comfort and sustainability. From luxurious farm resorts to working homesteads, this growing trend offers travelers an immersive way to experience the land, savor farm-fresh cuisine, and embrace a slower, more meaningful pace.

We curate insightful articles that explore the rise of Regenerative Farm Stays, showcasing their appeal to adventurous guests and their potential as a thriving market for investors. Discover how this innovative approach to travel is redefining hospitality, fostering connection, and celebrating the beauty of raw, authentic experiences.

"Organic farming is an office culture." David and Anna want to change the Alentejo (and the world) with a new model: regenerative farming.

(CNN) — In Alandroal, in the Alentejo region, a couple is developing a different agricultural model, a "return to origins," which, while seeking to counteract soil erosion, also tries to prevent desertification in territories increasingly left to their own devices: regenerative agriculture.

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At $3,000 a night, luxury farm resorts are the next glamorous getaway

(CNN) — Before the rise of homesteading influencers, picturing farm life would have likely brought to mind an arduous and messy day: wheelbarrow loads, pig troughs, late-night calving, and long hours spent seeding or harvesting. But the visual markers of a back-to-the-land lifestyle have changed. “Living off the land,” as depicted in viral Instagram posts and TikTok videos, comes with a farmhouse-style open kitchen with Williams-Sonoma appliances. Family meals are curated with sunlit tablescaping. Sturdy jeans and mucked-up boots have been replaced with cottagecore dresses and “clean girl” makeup. Now, a new set of Arcadian luxury resorts are offering a taste of farm life — or a more permanent stay — with all the bounties of organic, locally grown crops, and without the daily 14 hours of labor.

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Step Into Serenity: Lenny Kravitz’s Otherworldly Brazilian Farm Compound

Nestled in the lush Brazilian countryside, Lenny Kravitz’s breathtaking farm compound redefines the art of retreat, blending raw natural beauty with soulful design. As featured in Architectural Digest, this sprawling estate offers a glimpse into a lifestyle that marries rustic authenticity with high-end comfort, an inspiring example of the farm stay revolution. From organic gardens to minimalist interiors infused with Kravitz’s creative spirit, the compound embodies a harmonious escape that resonates with the ethos of Rawness.

Watch the exclusive YouTube tour to explore this extraordinary sanctuary, where nature and artistry converge. For travelers seeking transformative experiences and investors eyeing the future of hospitality, Kravitz’s vision showcases the boundless potential of farm stays as a gateway to soulful, sustainable luxury.