About us
Step into our carefully curated Regenerative Farm Stays and discover a world where fresh, organic food is grown on-site. You’ll wake to gardens brimming with vegetables and herbs, ready for you to pick and savor. Each stay draws you into a simpler, more beautiful way of living, where meals burst with the flavors of the land and every moment feels rooted in the Earth. We handpick these Regenerative Farm Stays from passionate regenerative lifestyle creators, ensuring an authentic experience of regenerative living.
Private Regenerative Farm Stays
Meanwhile, we’re crafting our own Private Regenerative Farm Stays, designed with natural materials and deeply connected to the land, to bring you even closer to this timeless way of life.
Why We’re Here: Redefining Travel with Purpose
The regenerative movement is reshaping how we live, eat, and travel, inviting us to nurture the Earth and each other. At Rawness, we’re inspired by this movement to create a new kind of hospitality, one that doesn’t yet exist. We think that travel can be more than a getaway; it can be a transformative experience that plants the seeds for a regenerative, connected lifestyle.
Private Regenerative Farm Stays
At Rawness, we believe travel should nourish both body and soul while regenerating the land we cherish. While regenerative agritourism often comes in the form of hotels or bed and breakfasts, we’re redefining it by offering Private Regenerative Farm Stays. Our secluded retreats blend the freedom and intimacy of short-term rentals with farm-to-table dining, wellness amenities like saunas and natural swimming ponds, and a deep connection to nature. We create spaces where you can unplug, recharge, and experience the beauty of regenerative living, on your own terms.
What is Rawness?
Rawness offers Private Regenerative Farm Stays in the countryside, where guests can enjoy a unique blend of wellness, regeneration, and authentic nature experiences. Our accommodations are fully private short-term rentals, situated on working regenerative farms. Guests stay in stylish, eco-friendly retreats and have access to fresh, organic meals from our own gardens, wellness facilities such as saunas and natural swimming ponds, and the tranquility of rural life.
What makes Rawness unique?
Private Setting
Unlike traditional regenerative agritourism, which often involves hotels or bed and breakfasts, we offer complete privacy and flexibility. Guests set their own pace, without shared spaces or fixed schedules.
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Regenerative Philosophy
Our farm stays utilise regenerative agriculture methods that restore soil, promote biodiversity, and capture carbon. Guests experience regeneration in action.
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Wellness-Focused
From saunas to natural swimming ponds and fresh farm-to-table meals, everything is designed to support physical and mental well-being.
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Nature Connection
Our locations are in stunning, secluded areas, perfect for walks, meditation, or simply escaping the daily grind.
Why Private Regenerative Farm Stays?
We chose this format because we see travelers craving personalized, meaningful experiences. The current regenerative agritourism market often offers structured, shared experiences that don’t always provide the peace and freedom modern travelers seek. By combining the privacy of short-term rentals with the values of regenerative farming and wellness, we create a new kind of travel experience and hospitality: one that’s sustainable, intimate, and entirely tailored to you.
This isn’t just a stay, it’s an invitation to experience a network of regenerative solutions, from your garden to the broader region, that you can adapt to your own life.
A Flywheel of Reciprocity
Rawness is more than a destination, it’s a movement to rethink how we live, eat, and travel. By staying with us and investing in us, you support a network of local farmers, artisans, and restaurants, strengthening the regional economy and shining a light on their work. We need to eat anyway, so why not find the basics in the garden around your Stay? This mindset-shift redirects your supermarket spending to a garden-based lifestyle and taking roughly the same time as shopping, yet yielding fresher, nutrient-rich food. Our model reveals that regenerative living is practical and scalable, requiring minimal effort to sustain. Whether you’re harvesting from our gardens, learning from our chef and artisans, or exploring local markets, you’re part of a ripple effect that fosters resilience and pride in regenerative practices. Join us to pause, taste, and carry these seeds of change into your world.
Manifesto
At Rawness, we draw inspiration from the past to build a better future. Ancient architecture, using natural materials, in harmony with the land, and rooted in local networks, was far from primitive. These timeless designs, seamlessly blended with nature, reveal a truth: we’ve strayed from balance with the Earth. Rawness is our response, a regenerative movement to rediscover what works, reimagine regenerative living, and create spaces where you can experience this harmony firsthand.
Let’s Change the Status Quo Together
The world stands at a crossroad. About 40% of global land is used for agriculture, yet much of it faces declining fertility due to extractive farming, monocultures, and biodiversity loss. According to IPES-Food, global land prices doubled between 2008 and 2022, with 1% of the largest farms controlling 70% of farmland. At the same time, the number of farms worldwide has declined and is projected to continue shrinking. Meanwhile, 30-40% of food is wasted, often ending up in landfills, producing methane. Regenerative agriculture and local food systems offer a sustainable solution: they reduce land use, restore soils, close loops by composting organic waste, and cut food waste by 15-30%. This fosters fertile soils, carbon storage, biodiversity, and community resilience. Yet, habits, ignorance, and a rigid system hinder the transition and keep the status quo in place.
Private Regenerative Farm Stays
At Rawness, we say: it’s time for a new way. We aim to break this vicious cycle and set a new standard. Our Private Regenerative Stays are more than unique nature experiences; they are a catalyst for change. By immersing our guests in a lifestyle that nourishes the Earth rather than depletes it, we plant a seed of awareness. Every visitor becomes an ambassador of regenerative principles, creating a ripple effect through their choices, from groceries to lifestyle. This is our flywheel effect: a movement that starts with our guests and grows into a global shift.
We challenge the status quo by showing that things can be different. By embracing and embodying regenerative agriculture, we inspire not only our guests but also farmers, businesses, and consumers to join a system that gives rather than takes. Together, we build a future where the Earth doesn’t just survive, it thrives. This is Rawness. This is our revolution.
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Wealth as Commonwealth & Generational Wealth
The Financial Reality of Today: A System Out of Balance. In 2025, the global financial system manages over $120 trillion in assets, shaping economies, communities, and the Earth. Yet, this system is largely extractive, prioritizing short-term profits over long-term prosperity. Approximately 60-70% of investments ($72-84 trillion) fuel extractive industries, depleting ecosystems and widening inequality, with 54% of global wealth held by the top 1%. Pension funds, managing $56 trillion, often perpetuate this cycle, undermining the future they’re meant to secure.
Nature’s Blueprint: Wealth as a Commonwealth
In contrast, the natural world shows wealth as a commonwealth, benefiting all parts of the system.
At Rawness, we believe wealth should mirror this harmony, connecting people, integrating innovation, and regenerating systems. Our mission is to redefine hospitality through Regenerative Stays in the short-term rental (STR) market, creating experiences that restore ecosystems, empower local networks, and build lasting abundance. We’ve developed the Regenerative Hybrid Bonds framework to fund this vision, offering investors a chance to create a new reality where wealth benefits all.
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Architecture in a Natural Foodprint
The architecture of the past was rooted in simplicity and authenticity. Buildings were crafted from local, natural materials, stone, wood, clay, that were not only sustainable but also deeply connected to their surroundings. These timeless designs have a soul: they tell stories, reflect the culture of their era, and offer a sense of harmony to those who dwell within them.
Contemporary architecture has often lost this essence. Many modern buildings are transient, impersonal, and disconnected from their natural and cultural context, with detrimental consequences for both people and the planet. At Rawness, we choose a different path. We design and restore spaces that return to the core: using only local, natural materials and driven by designs that breathe soul.
Private Regenerative Farm Stays
Our architecture creates places that resonate with people and exist in balance with nature. By building and renovating with respect for the environment and its history, we restore harmony between humanity, space, and the Earth. This is our mission: to craft spaces that not only serve a purpose but also inspire, connect, and remain meaningful for generations.
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The Regenerative Stay Platform
Rawness is more than a collection of Regenerative Farm Stays, we’re a platform uniting independently owned Hotels, Bed & Breakfasts, and Farm Retreats that share our vision for a better world. Our focus is on regenerative hospitality: unique, high-quality experiences that heal the Earth and inspire guests. Every property we feature is built from natural materials, designed to feel timeless, and surrounded by biodiverse gardens that grow fresh, regenerative food for guests. From historic castles to cozy manor houses and farmhouses, each place meets our strict standards for quality, authenticity, and environmental care. We believe in building local networks, supporting local inheritance, and promoting Slow Food principles. Together, we’re creating a movement where hospitality doesn’t just comfort, it transforms. This is the Rawness family: a network of Regenerative Stays that nurture the Earth and its inhabitants.
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Collective Crossroads
We stand at the threshold of an age filled with crossroads, where rebels and revolutionaries, unhindered by doubt, dare to rewrite the story. We have innerstood the whisper and know the future it holds. We are shaping it, for we cannot return to what was, having seen what can be. We know what we know: a future of harmony, of thriving fields and healthy connections, is within reach. Many hearts echo this truth, yearning for the same. Yet it is the first to heed the inner calling, to act, who will spark this future into being. Rawness is a way of life, a commitment to mend, to harmonize, to live abundantly in tune with the Earth's rhythm and each other. With open hearts, we walk this path, and we invite you to join us. Step into regeneration. Step into a world that thrives.
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Collective Awakening & Regeneration
Never underestimate the ability of a small group of dedicated people to change the world. It is the only thing that ever has.
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Real change doesn’t require large numbers. What it needs is a small group of people who are passionate, committed, and ready to take action.
History proves this to be true. Many of the world’s greatest movements and transformations began with just a handful of individuals who believed deeply in their cause.
You never change things by fighting the existing reality. To change something, build a new model that makes the existing model obsolete.
This isn’t a dream to chase alone. It’s a path we carve together.