​Regulatory Notice: Please note: you are investing outside AFM supervision. This offering uses the Dutch prospectus exemption up to €5,000,000 in a rolling 12-month period. We provide an Information Document. This is not investment advice. Investing involves risks. You may lose your investment.
 

Own a Stake in Real Estate That Restores the Earth

Rawness creates private regenerative farm stays — ultra-luxury yet deeply rooted in the land. Each property is a living ecosystem with edible gardens, natural materials, wellness spaces and thriving local economies.
 

Your shares are tied to tangible assets and a profit-sharing model designed for both attractive long-term returns and measurable regenerative impact. We use one single share class priced at the Holding NAV per share; reinvestments do not create new shares (no dilution) and repurchased shares are cancelled by default.

Rawness isn’t entering an existing category — it’s creating one
A new form of asset class where nature is part of the balance sheet, and value grows through regeneration itself. Our evergreen model supports perpetual growth, seeking partners for a minimum 10-year horizon (ideally 15+ years) to align with the natural cycles of restoration and value creation.

Why Invest in Rawness?

​Stable Financial Returns
A projected ~5% net cash yield at 50% occupancy, with upside as demand grows and occupancy can reach 70–80% by year five and additional revenues from farm activities (farm-to-table events, workshops, farm boxes). Properties appreciate as the brand and landscapes mature. Total return combines cash distributions with NAV-per-share growth from reinvestments (no new shares issued) and the effect of buybacks that cancel shares.

Regenerative Impact
Your investment restores degraded land, plants hundreds of trees, rebuilds soil health and biodiversity, creates local jobs and supports regenerative entrepreneurs. Impact is measured and reported transparently with nature- and community-based metrics.

Transformative Guest Experiences
Each stay offers farm-to-table dining, workshops and immersive regenerative living, inspiring guests to bring regenerative ideas into their own lives.

Scalable Model
A phased growth strategy builds brand equity and financial resilience. Our long-term ambition: a global network of 100+ regenerative farm stays.

 

Aligned Investment Structure
An evergreen fund with flexible liquidity options from year 5, including an internal marketplace and annual buybacks at NAV. We offer a dual-track approach: public subscriptions up to €5 million annually for accessible entry, and private placements for larger commitments (€250,000+) to fuel multiple projects simultaneously.

Strong Network
Rawness is led by a team with over 10 years of hospitality, design and regenerative development experience, connected to a global network of regenerative travel pioneers, architects and local partners. Our circle of advisors and partners continues to grow as Rawness evolves.

Global Accessibility
Open to international investors through public and private tracks, compliant with EU exemptions and global securities laws (e.g., Regulation S for offshore).

Experiential & Culinary Hospitality on the Rise
Travellers increasingly seek meaningful, hands-on stays: cooking with local ingredients, joining workshops, learning craft and connecting deeply to place. Culinary tourism alone is projected to grow by over 10 % annually through 2030.
Rawness goes further — integrating farm-to-table living, edible landscapes, artisan workshops and regenerative food habits into each private stay. What is often an add-on elsewhere becomes the heart of the experience at Rawness.
 

The 7 Returns of Regenerative Hospitality

Your investments deliver on seven interlinked dimensions—going far beyond conventional ROI—creating a holistic flywheel of value:

1. Financial Return: Stable dividends and asset appreciation.

2. Environmental Return: Ecosystem restoration, biodiversity recovery and water resilience.

3. Social Return: Local job creation and entrepreneurial support.

4. Experiential Return: Transformative guest experiences that inspire change.

5. Cultural Return: Preservation of local heritage, craft and traditions.

6. Inspirational Return: A scalable model that drives industry-wide regeneration.

7. Natural Capital (Future ROI): Emerging valuation of ecosystem services such as soil health, biodiversity and water resilience.

​

How it works

• One share class at the Holding level; invest in €1,000 blocks.

• We always issue and redeem at the Holding NAV per share (Net Asset Value per share). If needed, we issue fractional shares so your €1,000 always buys fair value. Minimums: €5,000 initial (5 × €1,000). Top-ups in €1,000 steps. Minimum sell: €5,000 per request (or your entire remaining position if smaller). Minimum holding after a partial sale: €5,000.

• Long-term Horizon: Minimum 10 years commitment (ideally 15+ years) — we are slow money, aligned with regenerative cycles that compound impact and returns over time.

• Liquidity: Annual liquidity from year 5 via our internal peer-to-peer marketplace for share trading at NAV (€95 admin fee), plus structured buybacks (no fee). No lock-up or exit pressure—only thoughtful alignment with our slow money philosophy. Redemptions occur on a NAV-basis, with gates of 10-15% per annual window to prevent fire sales and maintain fund stability.

• Capital discipline: we pause new share sales whenever we cannot deploy fresh capital into projects within 12 months.

• DRIP (Dividend ReInvestment Plan): optional — automatically reinvest dividends at NAV. DRIP is new issuance by default (fractional shares allowed) and does not divert capital reserved for project deployment.

• No dilution from reinvestment: We reinvest 35% (years 1–5) / 55% (after year 5) of retained profits without issuing new shares. This increases Holding NAV per share at appraisal points (on delivery and every ~5 years).

• Buybacks cancel shares: Repurchased shares are cancelled by default (not dividend-entitled treasury).

• Order routing: We prioritise deployment. Primary issuance proceeds are reserved for projects (not for buying out sellers). After we meet our Deployment Target, we may match Marketplace sell orders at NAV on a best-efforts basis.

• International Compliance: Offerings structured under EU prospectus exemptions; consult local advisors for eligibility in your jurisdiction.
   

(Terms first use: NAV = assets − liabilities, per share; KYC/AML = identity & anti-money-laundering checks.)

We target ~5% net cash yield at ~50% occupancy. If operating costs or market conditions change, we may adjust pricing, service scope or ancillary mix; we are not obliged to raise prices where occupancy delivers ≥ the target.

​

Our ROI logic 

• Per stay (design anchor): We price and operate for ~5% net cash distribution to shareholders at ~50% stabilized occupancy (after costs/tax, under our Profit Allocation, e.g., 75% shareholders / 25% Rawness in years 1–5).

• At the Holding level (total return): Your outcome equals cash distributions plus any NAV per-share change from reinvestments and appraisals. Early years may sit below the 5% cash anchor while properties are in Build/Ramp; as more assets stabilize and reinvestments compound without issuing new shares, portfolio cash yield and NAV per-share tend to improve over time.

• Over a 10-15 year horizon, this model positions investors for compounded growth, with NAV uplifts from mature ecosystems potentially adding 15-30% to property values through regeneration.

​

Pricing & fairness (no dilution)

• We always issue and redeem at Holding NAV per share.

• Your €1,000 block buys fractional shares if needed, so you always get fair value.

• No auctions, no bidding — one transparent NAV price for buy, sell, and DRIP.

• Reinvestment policy: We never issue new shares for reinvestment. Value created from retained profits accrues to existing shares only (no dilution). Buybacks are executed at Holding NAV per share and repurchased shares are cancelled; the effect is visible in our factsheet (NAV bridge and shares outstanding).

​

Minimum investment
The minimum initial subscription is €5,000 (5 × €1,000 blocks). You can top up in €1,000 increments. For liquidity, the minimum sell amount via the annual Buyback or the Marketplace is €5,000 per request, or your entire remaining position if smaller. After a partial sale, a €5,000 minimum holding applies. Marketplace transfer admin fee: €95 per secondary transfer.

Family offices and funds
We accept capital commitments from €250,000+. Shares are issued at the Holding NAV per share on each capital call (fractional shares allowed). Uncalled capital earns no return until called. Standard call notice: 10 business days. Issuance aligns with our 12-month deployment policy. This private track enables us to attract institutional capital for scaled or multiple projects, complementing our public subscriptions capped at €5 million annually.

For global investors
We welcome commitments from eligible jurisdictions, with KYC/AML verification required.

Join the Regenerative Movement

Investing in Rawness means partnering with a visionary hospitality company at the forefront of the regenerative shift, with an evergreen model designed for 10-15+ year partnerships.

Your capital builds a network of nature-immersive, impact-driven stays that heal land, empower communities and inspire a new way of living — all while generating stable, long-term financial return. 

Contact us at invest@rawness.world to learn more about our Regenerative Impact Shares and become a catalyst for change.

Check our first project Monte Ferrenho
 

Disclaimer:
Investing in Rawness involves significant risks, including the potential loss of your entire investment. Returns are not guaranteed, and past performance is not indicative of future results. This is a long-term, illiquid investment aligned with regenerative principles.

This offering is exempt from prospectus requirements under EU Prospectus Regulation (EU) 2017/1129, with total consideration below €5 million per 12 months. It has been notified to the AFM. For details, see our investment information sheet. The information on this page does not constitute investment advice, a recommendation, or an offer to sell securities in jurisdictions where prohibited.

For Dutch investors: Beleggen brengt risico's met zich mee. U kunt uw inleg verliezen.

This offering is intended for eligible investors in permitted jurisdictions worldwide.

For US persons, available only to accredited investors under Regulation D. Not directed at restricted jurisdictions; consult local laws. Forward-looking statements involve assumptions and risks; actual results may differ materially.

Tax note
Corporate tax is paid before allocations. Reinvestment does not issue new shares and therefore does not dilute existing holders; buybacks are executed at Holding NAV per share and repurchased shares are cancelled. (Overview only, not tax advice.)