Rawness as an Education Center: Pioneering a New Era of Regenerative Learning
- Sjoerd Alblas
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- Aug 10
- 5 min read
Updated: Sep 10

Hospitality as an Education Center
Rawness is first and foremost a hospitality brand, but in the slow season our role changes. As the tourist crowds fade, our locations transform into vibrant education centers where learning, creating, and sharing knowledge take center stage.
We provide space for experts, makers, and visionaries to work together on regenerative solutions – from agriculture and architecture to community building and culinary innovation. Our homestead farms, fully self-sufficient and rich in biodiversity, offer the perfect setting for this kind of deep engagement. Becoming an Impact Hub as a Space Holder
As a space holder, we create places where ideas can take root. We offer not just a physical location, but a context where people can connect with each other and with the land. Our farms, gardens, and communal hubs are designed for collaboration: from exchanging knowledge to building tangible results together.
By opening our locations to education and innovation during the slow season, we unlock their full potential – keeping them valuable to the community year-round. Rawness Ways of Diversifying Its Revenue Streams as an Education Center
In the high season, we welcome guests enjoying our regenerative stays. In the slow season, our focus shifts: we rent our spaces for workshops, retreats, and multi-day programs.
These spaces are versatile: outdoor kitchens for culinary sessions, biodiverse gardens for hands-on lessons, and quiet work areas for research and development. In this way, we create added value – economically and socially – and ensure our locations have purpose all year long. Partnerships and Collaborations
Collaboration is the key to impact. We work alongside experts, artists, chefs, farmers, and thought leaders who share their knowledge and experience.
These partners bring fresh perspectives and help shape immersive learning experiences. It’s not only about practical skills, but also about cultivating regenerative thinking – a way of seeing that leads to lasting change. The Current Offering in Regenerative Discovery
Many courses and training programs on regeneration exist, but they are often short or remain theoretical. At Rawness, we offer the opportunity to stay longer and truly live the subject.
By spending weeks or even months at a location where regeneration is woven into every detail – from the garden to the architecture – participants gain the time and space to turn knowledge into experience. Learning becomes tangible, inspiring, and lasting.
Residency Programs
During the slow season, we host residencies for entrepreneurs, artists, chefs, and other makers. These periods invite experimentation, creativity, and collaboration.
Participants live in the rhythm of the place: harvesting in the morning, working on projects during the day, and gathering in the evening to exchange ideas. This long-term immersion makes it possible to gain new knowledge while building strong networks and enduring collaborations.

Facets of Regenerative Learning at Rawness
Regenerative learning at Rawness is diverse and hands-on. Think interactive workshops, guided tours, demonstrations, and sensory explorations.
From architecture and self-sufficiency to taste expeditions and farm-to-table collaborations – our programs show how different aspects of regeneration reinforce one another. Participants don’t just discover new techniques, they also learn how these fit into the bigger picture.
Embracing Regenerative Thinking and the Paradigm Shift
Regenerative thinking goes beyond sustainability. It calls for a fundamental shift in how we see the world and how we act within it.
At Rawness, we facilitate programs that encourage participants to question their own assumptions and develop new perspectives. By connecting personal habits to broader ecological and social issues, it becomes clear how each individual can contribute to true systemic change.
Finding Fulfillment in a Regenerative World
Many people are searching for meaning in their work and lives. Regenerative practices offer a path where personal fulfillment aligns with positive impact.
By learning how to restore ecosystems and strengthen communities, you experience how your own contribution is part of a larger whole. It’s not about doing less harm – it’s about actively adding value to the land, to people, and to the future.
Exploring the Depth of Regenerative Flavors
Flavor is a powerful teacher. Our own regeneratively grown produce – along with that of local farmers – forms the basis for tastings and culinary workshops.
Participants discover how healthy soils and biodiversity directly influence the intensity and complexity of taste. Regenerative farming becomes something you not only understand, but also experience with all your senses.
Community Hub and Farm-to-Table Experience
Our community hubs are meeting places where food and education come together. Chefs prepare dishes using our and local, regeneratively grown ingredients and invite participants to join them in the kitchen.
This creates a direct connection between soil and plate. It’s an experience that fosters awareness, inspires, and often sparks change in personal eating and living habits.

Shaping Regenerative Hospitality
Through our educational activities, we demonstrate that hospitality can be much more than tourism alone. We share our knowledge and processes so that others can develop similar models.
In this way, we contribute to a growing movement where hospitality, ecological restoration, and community building go hand in hand.
Masterplanning at a Regenerative Level
Regeneration thrives on a holistic approach. In our masterplanning workshops, participants learn to see landscapes as interconnected systems in which agriculture, architecture, and well-being strengthen each other.
By experiencing real-life examples and creating their own designs, they gain insight into how degraded land can be transformed into thriving, resilient habitats.

Homestead Design and Self-Sufficiency
The homestead is at the heart of our approach. Here, participants learn how a self-sustaining system works – from regenerative practices and water management to composting and food production.
In the new model of homesteading, outsourcing certain tasks is not only normal, it’s essential. At Rawness, we bring this outsourcing closer to home, focusing on local connections that we can see, feel, and experience. By keeping the circle as tight as possible, we help create healthy, resilient environments right around us – ones where the benefits are visible and shared within the community.
By taking part in daily tasks and witnessing how this localised support network functions, regenerative living becomes a tangible reality rather than an abstract concept, something participants can take home and apply in their own lives.
Regenerative Traditional Architecture and Design
Our architecture is more than a building method – it’s a way of reading the land and designing in harmony with it. In our programs, we explore how traditional, regionally rooted architecture was always perfectly adapted to its environment: local materials, climate-responsive design, and craftsmanship that worked with the landscape rather than against it.
Too few people today understand where we came from and how far we’ve moved away from these principles. By revisiting and reviving them, we can return to a natural balance between human habitat and nature. Through hands-on workshops and guided discussions, participants learn to see why these old forms fit so seamlessly into their surroundings – and how we can apply those lessons today to create buildings that heal and regenerate.
For a deeper look into our approach, see our article, “Reviving Regional Traditional Architecture in Private Regenerative Stays”
The Economy of Regeneration
Finally, we explore the economic side of regeneration. We show how value creation can go hand in hand with the restoration of ecosystems and communities.
By exploring alternative economic structures, participants discover how they can contribute to an economy that is future-proof and fair – an economy that gives back more than it takes.
Learning and Building Together
At Rawness, we see our role as creating the stage where others can shine. By shaping our locations into living examples of regenerative systems, we give our partners the perfect environment to share their expertise and inspire transformation.
The impact doesn’t end here. These experiences are designed to spark the confidence and imagination for others to apply what they’ve learned in their own projects and communities. By witnessing that it can be done – and done beautifully – participants leave with the insight, tools, and drive to set many different changes in motion.
This is how we turn space into a catalyst for change, and why we believe the future is built not alone, but together.








