Reviving the Soul of Homesteading Through Regenerative Hospitality

Reclaiming a Lost Paradise In a world shaped by the shift from self-sufficient homesteads to urban sprawl, a transition sparked by the Industrial Revolution and cemented by the architectural upheavals of the 1930s to 1970s. Rawness stands as a beacon of remembrance and renewal. As visionary Masanobu Fukuoka observed in The Road Back to Nature: Regaining the Paradise Lost, this industrial path led to a “paradise lost,” with synthetic systems, chemical agriculture, and concrete jungles causing biodiversity loss, water pollution, and human disconnection from nature’s rhythms. Rawness revives this lost harmony, offering regenerative homestead stays that invite guests to rediscover their roots and awaken to a deeper truth: true fulfillment lies in a regenerative way of living, where life is healthier, more joyful, and aligned with our essence. "It takes a village to raise a child"

Homesteading Reimagined At the heart of Rawness lies the homestead, reimagined as ultra-premium hospitality, not a hotel chain, but a movement making homesteading vibrant and essential again. Guided by regenerative philosophies, our homesteads restore soil and ecosystems through biodiverse gardens, providing fresh vegetables, herbs, fruits, and nuts in tune with the seasons. Guests experience true self-sufficiency, free from supermarkets, savoring nutrient-rich produce straight from the Earth. Our architecture, rooted in local heritage, uses natural materials in their authentic colors, ensuring every view reveals untamed landscapes and every touch connects to the land. By healing ecosystems and fostering purity in water and air, Rawness embodies the essence of regenerative living.

Soulful Connections Distinctly anti-corporate, Rawness collaborates with visionary entrepreneurs to craft unique, historically significant locations that “touch the soul.” We prioritize cultural immersion through activities steeped in local traditions, forging deep connections with communities. Our experiences are intimate, personal, and distinct, true luxury defined by authenticity, not excess. Unlike traditional hospitality, which often confines guests to pre-packaged experiences, Rawness offers the liberty to explore, discover, and be within the regenerative homestead, free from rigid structures. Staff, selected for cultural fit and empowered to innovate, create moments that build a “Rawness Junkie” culture among our loyal guests, driven by word-of-mouth and organic visual documentaries.

A Transformative Invitation At Rawness, hospitality is not just a service, it’s a transformative invitation to embrace a regenerative way of living, where work, rest, and connection harmonize for profound well-being. This is our foundation: inspiring a return to what we’ve left behind, proving homesteading, as Fukuoka’s vision reminds us, isn’t just viable, it’s the key to rediscovering joy in who we are and the spark for a new way of life. The Modern Homesteading Model: Private Regeneration in a Capitalist Framework Rawness is a regenerative hospitality brand dedicated to offering private regenerative homestead stays, where guests experience a lifestyle that inspires them to reshape their own. Our stays showcase a modern, scalable model of homesteading, moving beyond the historical “do-it-all-yourself” approach to one of outsourced efficiency. Unlike the extractive, profit-driven industrial economy that exploits both people and nature, our regenerative capitalism seeks harmony, pursuing profit without compromising well-being or ecosystems. The shift from homesteading to urban living created a system where money eclipsed both creator and creation, leading to environmental decline and diminished fulfillment, despite economic gains many fail to see as hollow. At Rawness, our stays demonstrate this reimagined homesteading, with lush, biodiverse gardens, designed to restore soil and ecosystems, providing a significant portion of the diet during the experience, managed by skilled specialists to offer freedom and connection with nature.

Inspired by this, guests can create their own private homestead: a personally owned sanctuary surrounded by gardens bursting with fresh produce, maintained by skilled gardeners who handle planting, harvesting, and, optionally, preserving food with all-natural ingredients, such as fermenting or pickling. These specialists, operating as freelancers or through their own businesses, set their own rates, allowing owners to choose partners based on shared vision and expertise for authentic collaboration. This approach reduces waste drastically, unlike industrial systems where up to 40% of produce is lost to spoilage or transport, surplus here enriches the soil, closing regenerative loops. Tasks are streamlined to essentials, planting, nurturing, harvesting, consuming, all on-site, eliminating global supply chains. While Rawness focuses solely on providing these transformative stays, guests are inspired to adopt this model themselves, designing their own homesteads in collaboration with specialists to suit their lifestyle and preferences, creating a life of balance and abundance. Embracing a Regenerative Economic Framework: Harmony Beyond Extraction Rawness envisions a regenerative economic model where capitalism evolves from extraction to restoration, ensuring growth nurtures rather than depletes. This is a reformation, not a rejection, of markets and innovation: a system where profit aligns with planetary boundaries, human flourishing, and equitable distribution. Picture an economy inspired by living systems, circular, adaptive, and holistic, where well-being and resilience define success. Private homesteading is its cornerstone: investments flow into regenerative landscapes that heal soil, boost biodiversity, and provide abundance without waste. Outsourcing tasks to passionate specialists creates meaningful jobs, shortens supply chains, and fosters collaboration, all while generating value that circulates locally. A homestead can be a personal sanctuary, a transformative hospitality stay like Rawness, or a regenerative farm producing local food for multiple families, its purpose shaped by the owner’s vision. This small-scale, versatile model adapts to individual desires while restoring balance. Money no longer overshadows creator or creation; it becomes a tool for harmony, measuring success by joy and vitality. Our stays are the gateway to this future, inviting guests to witness and adopt a model where economic progress restores paradise. Rooted in Bioregionalism: Living in Harmony with Place Bioregionalism, the philosophy of defining life by natural boundaries rather than political ones, such as watersheds, ecosystems, or biomes, guides Rawness in creating stays that celebrate local identity and self-reliance. It emphasizes restoring natural systems, practicing sustainable resource use, and cultivating cultural connections tied to the land, ensuring that human activities align with the region's unique ecology. At Rawness, this means designing homesteads that honor the bioregion's rhythms: sourcing materials locally, fostering biodiversity in gardens, and immersing guests in traditions shaped by the landscape. By embracing bioregionalism, we move beyond isolation to a profound sense of belonging, where each stay not only regenerates the Earth but revives the soul's connection to its place. This is the final invitation of Rawness: to live bioregionally, reclaiming a world where harmony with our home defines our future.

Stories of Regeneration and Homesteading ‘’The Resilient Farm and Homestead’’

The Radical Act of Staying: Defying Nomadism with Ben Falk - This article sheds some light on the ways we can implement these ideas and discusses how we can transform sites into biodiverse sanctuaries. Ben Falk: "So, rather than a million new farmers, what I picture in 50 years is a billion new gardeners, a billion new homestead small farmers, small-scale landholders who have intensive vegetable, fruit, and nut gardens, who are living within their own food forests, in relationship with each other."

Ben Falk

In a world where ancient wisdom whispers through the wings of Monarch Butterflies, "The Dead Navigate the Living" uncovers the heartbreaking decline of these migratory marvels and the urgent call for humanity to awaken and restore what we've lost. A poetic reminder of our interconnected fate.

Monarch Butterfly

When We Forgot the Garden

There was a moment, barely registered in history, when mankind chose to leave the Garden. Not Eden, but the deeper garden, the one in which all of life breathed together in silent coherence. We had everything: abundance, balance, the pulse of purpose.

But something in us said: "Let me go see what else is out there." THE INHERITANCE WE SPENT

Natural Capital Trader | Matthew Ross